Swiggy is India's largest Food Delivery service with 5,000 restaurants across 8 cities. It delivers food from restaurants through a strong fleet of 3,000+ and has 1.5+ million App downloads.
Through a marketing campaign, they wanted to promote some features of their food delivery service like - lightning fast delivery, variety of restaurants listed, freshness of the food delivered, live order tracking et all. Through these targeted campaigns, I aimed to write copies that would resonate with a food lover on a more personal level. While the visual language that reinforced the brand and evoked a sophisticated feel, the words used throughout the campaign were minimal but more intimate.
These creatives were run on social media platforms and managed to garner the much-required clicks and interest for Swiggy.
Disclaimer: All the above creatives are impressions that are graphically created.