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Through a third-party agent, I received this project for Mumbai Metro. There were a few posters that needed to be put up in the Mumbai Metro trains which were about to launch.
They gave me a few instances they wished to communicate through these posters. The brief given was to make it fun, conversation-filled, and as crisp as possible. Along with, I was also briefed on their 'Have A Nice Day' tagline. All posters and the copy were to reflect that emotion.
Disclaimer: All the above creatives are just impressions that are graphically created. The name of the client has been with held on request.
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