Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.

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I partnered with Lyft to work for copies for a social media marketing campaign. The aim of this campaign was simple - to remind people of simple instances in their lives when they can just call for a Lyft and not worry about driving or parking.