ITC Savlon wanted to create a film that speaks to the importance—and ease—of washing our hands during COVID.
To bring the idea to life, the film features the inspirational story of artist Swapna Augustine.
The film shows her painting and going through everyday routine life, then practicing simple but important hygiene before eating. The difference? Swapna must use her feet to do everything.
Capability: Health & Wellness I Advertising
Disclaimer: This project was done as a part of my employment with Ogilvy Worldwide.