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Anand Rathi Private Wealth Management provides wealth management services to high and ultra high-net-worth worth individuals.
Through a marketing campaign, they wanted to promote their wealth management services.
The only condition was that the creatives and the copy should not be the run-of-the-mill boring investment jargon. Arresting headlines and strong copy-derivative work was the condition which with I worked on this project. The creatives not only managed to grab eyeballs but lead to increased engagement for Anand Rathi, which was the purpose of it all anyway!
Disclaimer: All the above creatives are impressions that are graphically created.
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