Disclaimer: All the above creatives are just impressions that are graphically created.
With the trendiest, freshest, and most unique styles from across India and the world, AJIO is an expression of fearless personal style and the showcase of confidence and optimism that cannot be easily shaken.
The brand was looking forward to simple yet impactful communication that could be rolled out in fashion magazines and across social media. Keeping in mind the brief of 'intelligent conversation with clothes', I drafted copies for their various lines. The only intention was to be clever, have a connect and enable brand recall value in the minds of those who saw it.